The Goldberg Brothers.The Inventors of the Automobile Air Conditioner
Here's a little fact for automotive buffs or just to dazzle your friends.
The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented and developed
the first automobile air-conditioner.
On July 17, 1946, the temperature in Detroit was 97 degrees. The four brothers walked
into old man Henry Ford's office and sweet-talked his secretary into telling him that four
gentlemen were there with the most exciting innovation in the auto industry since the
Henry was curious and invited them into his office.
They refused and instead asked that he come out to the parking lot to their car. They
persuaded him to get into the car, which was about 130 degrees, turned on the air conditioner,
and cooled the car off immediately. The old man got very excited and invited them back
to the office, where he offered them $3 million for the patent.
The brothers refused, saying they would settle for $2 million, but they wanted the
recognition by having a label, 'The Goldberg Air-Conditioner,' on the dashboard of
each car in which it was installed.
Now old man Ford was more than just a little anti-Semitic, and there was no way he was
going to put the Goldberg's name on two million Fords.
They haggled back and forth for about two hours and finally agreed on $4 million
and that just their first names would be shown.
And so to this day, all Ford air conditioners show --
Lo, Norm, Hi, and Max -- on the controls.
"We're related, his mother and my mother are both mothers."